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The days of customers calling an insurance company out of the blue and getting a quote over the phone are fading fast. Customers today are digital natives and want the best rates from every insurer out there at the tap of just a few clicks. If they can do so without ever having to dial a phone number, all the better. 

Insurers are well aware of this and are rapidly investing millions in new startups and platforms that are already changing the industry for the better. Bye bye, mountains of paperwork. Technology’s impact on the insurance industry isn’t simply taking the headache out of the buying algorithm for customers, it’s also saving us money. (Not surprisingly, of customers’s concerns when buying insurance.)

Big Data and AI Are Driving the Evolution 

Repetition is a standard practice in insurance, and there’s huge potential for artificial intelligence to take on that load of customer inquiries, claims reports and data analysis. The development of AI in insurance will not only speed up the time it takes for a customer to buy a policy or settle a claim, but will be able to take historical and behavioral data such as a driving record and create more personalized packages. The fewer tasks an insurance company has to hand off to its brokers that can be completed with the assistance of AI, the more savings that can be passed on to the customer.

The development and growth of technology in the industry isn’t a boogeyman that will render the insurance brokers as obsolete middlemen, either. Instead, it’s redefining the role of the broker and broadening their ability to assist the customer. Rather than merely offering up a list of price options, they can now offer more knowledgeable assistance using the data generated by AI to better assess the facts and add more value when dealing with customers

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